Fitzgerald Fishery

Branding and packaging for a hypothetical canned seafood company based out of Green Bay.

Three boxes of artisan smoked fish products in yellow, pink, and red packaging smoked salmon, yellow perch, and crawfish, placed on a tangled thick brown rope.
Three boxes of artisan smoked fish products in yellow, pink, and red packaging
Three boxes of artisan smoked fish products in yellow, pink, and red packaging
Three boxes of artisan smoked fish products in yellow, pink, and red packaging
Three boxes of artisan smoked fish products in yellow, pink, and red packaging
Package label for smoked salmon featuring an illustration of a wild caught, Cajun style fish caught in Green Bay, Wisconsin.
Artisan canned seafood
Hand drawn artisan illustrations of Salmon, Perch, and Crawfish, made for an artisan canned seafood brand
Colorful flat layout of various Fishery product packaging boxes for smoked salmon, yellow perch, and crayfish, labeled with brand 'Fitzgerald Fishery'.